Njörður
Transforming ocean water into magnesium metal with Iceland’s clean energy. By extracting magnesium directly from seawater and powered entirely by Iceland’s clean energy, the project achieves zero emissions and avoids toxic byproducts altogether.
Based on the idea of transformation, a bespoke headline typeface was developed with Or Type, incorporating the waves of the sea as well as referencing Icelandic carving heritage. As a variable font the communication alternates between the wavy display state and a more square and rational state representing the magnesium metal.
Siggi Odds Creative Director, Designer
Guðmundur Úlfarsson Type Designer
Mads Freund Brunse Type Designer
Victor Gérard Type Designer
Sigurður Ýmir Kristjánsson 3D Artist
Guðni Þór Ólafsson Motion Designer
Jakob Þórhallsson Visual Effects
Kjartan Hreinsson Landscape Photographer
Magnús Óli Sigurðsson Portrait Photographer
D&AD Awards 2026 Graphite, Type Design
TDC Awards 2026 Merit, Print or Digital
TDC Awards 2026 Merit, Motion
FÍT Awards 2026 Gold, Type Design
FÍT Awards 2026 Silver, Branding