Multidisciplinary designer and art director from Reykjavík, Iceland, working between New York and Iceland. Currently leading design at Aton as well as independently collaborating with selected clients internationally.
Focused on identity design in all shapes and sizes, I work closely with collaborators and partners strategizing and crafting bold brand experiences that resonate in culture.
Design for music, book covers and book design as well as illustration and product design have also been part of my practice from the beginning and continue to broaden my horizons.
Built on a foundation of understanding and solid insights, my visual language tends to be expressive and playful, aiming to create the boldest experience in the simplest way possible.
I enjoy collaborating with people and businesses whose vision I can relate to, and like to balance rationality and imagination to create lasting and meaningful work for them.
Currently Creative Director at Aton Reykjavík.
Selected Clients & Collaborators
2x4, 66°North, AB Inbev, Adobe, Andwander, Apple, Arjowiggins Paper, Arte Creative, Atmos, Bella Union, BBH, Bloomberg, Coca-Cola European Partners, Computer Arts, Design Forum Finland, Dreamville Records, Engine No. 1, Equinox, Erased Tapes, Google, H&M, Iceland Post, Ink Grade Estate, Little White Lies, Manischewitz, Mozilla, Paper Collective, Prime Minister’s Office of Iceland, Saint Laurent, The National Museum of Iceland, The New Yorker, The Sunday Times, Víking Brewery, Weekday, Weiden+Kennedy.
Selected Interviews & Press
Brand New: Iceland Symphony Orchestra
The Brand Identity: Iceland Symphony Orchestra
Brand New: Icelandic Dietary Guidelines
The Brand Identity: Aton Rebrand
New York Times: Manischewitz
Brand New: Manischewitz
Icelandic Design Award 2021, Interview
Brand New: National Museum of Iceland
AIGA Eye on Design: Runemarks
It’s Nice That: Runemarks
AIGA Eye on Design: Happy Hour
It’s Nice That: Greykjavík
It’a Nice That: Børk Quilts
It’s Nice That: New Work
It’s Nice That: Introducing
Exhibitions
Merkileg, Designmarch, 2024
Tolerance Poster, International Travelling Exhibit, 2020
Stamps, Permanent Collection, National Museum of Norway, 2019
Runes: The Icelandic Book of Fuþark, Culture House, March 2018
Rúnamerki | Runemarks, National Museum of Iceland, March 2017
Sturla Aqua, Húrra Reykjavík, Reykjavík, March 2016
Greykjavík, Norr11 Showroom, Reykjavík, March 2016
The Infinite String Quartet, H71a, Reykjavík, March 2015
Absurd Signs, Nýló, Reykjavík, March 2015
The Most Beautiful Word, Culture House, Reykjavík, March 2014
Børk Blankets, The Culture House, Reykjavík, March 2014
Teaser, Spark Design Space, March 2014
Hringrás, Kaffi Mokka, Reykjavík, March 2013
Icelandic Contemporary Design, Stamp exhibition, Hafnarhúsið, Reykjavík, March 2013
100% Unseen, Mumbai, May 2012
Sagenhaftes Island, Frankfurt, September 2011
Sýniletur, Design March, Reykjavík, March 2011
La Surprise, Paris, February 2010
Graduation Exhibition, LHÍ, Iceland, May 2008
Selected Publications
Design Is Not Against Art. Ist Publishing (2026)
Redesigning Logos. Sandu (2020)
360° Design Magazine n. 80 (2019)
HA Magazine – No.05 (2017)
Elephant Magazine – Elephant 25 (2015)
Neptún – Issue #03 (2015)
Novum – World Of Graphic Design (2014)
It's Nice That Annual 2013 (2013)
IdN v19n3 – IdN World (2012)
Computer Arts Collection – Illustration, Future (2012)
100% Unseen – 100% Zine, Mumbai (2012)
Scandinavian Graphic Design. Sandu (2012)
On the Cutting Edge. Design in Iceland. Gestalten (2011)
Alphabets. Black Dog Publishing (2010)
Computer Arts: 179. Future (September 2010)
Naïve. Gestalten (2009)
Design School Confidential. Rockport (2009)
Computer Arts: 164. Future (August 2009)
Étapes:166. Pyramid (March 2009)
Awards & Acknowledgements
D&AD 2026 Graphite, Njörður Typeface Design
TDC 2026 Merit, Njörður Typeface Design
TDC 2026 Merit, Njörður Identity Design
TDC 2026 Merit, Iceland Symphony Orchestra Identity
ADC 2026 Merit, Iceland Symphony Orchestra Craft in Motion
ADC 2025 Gold, Manischewitz Brand Identity
Dieline Awards 2025 Rebrand of the Year, Manischewitz
ADC*E 2022 Silver, Westfjords Healthcare Institution Logo Design
FÍT Awards 2022 Gold, Westfjords Healthcare Institution Logo Design
Icelandic Design Award 2021 Main Award, Hjaltalín Album Art
FÍT Awards 2021 2x Gold, Hjaltalín Album Art
D&AD 2019 Shortlist, National Museum of Iceland, Brand Refresh
D&AD 2019 Shortlist, National Museum of Iceland, Typography Integrated
The One Show 2019 Merit Award, National Museum of Iceland Brand Identity
FÍT Awards 2019 Grand Prix, National Museum of Iceland Brand Identity
FÍT Awards 2019 Gold, National Museum of Iceland Brand Identity
FÍT Awards 2019 Gold, National Museum of Iceland Posters
FÍT Awards 2019 Gold, Útvarp 101 Logo Design
Lúðurinn ÍMARK 2019 Gold, National Museum of Iceland Brand Identity
FÍT Awards 2018 Gold, Aftur & Aftur Book Cover
FÍT Awards 2018 Gold, Rúnamerki - Runemarks, Open Category
FÍT Awards 2017 Gold, 66°North Environmental Design
FÍT Awards 2017 Gold, Víking Craft Selection Packaging
Lúðurinn ÍMARK 2017 Gold, Víking Craft Selection
ADC*E 2016 Nomination, Icelandic Lamb Brand Identity
Epica Awards 2016 Shortlist, 66°North, On Location
FÍT Awards 2016 Gold, Infinite String Quartet Interactive Design
FÍT Awards 2016 Gold, We Live Here Brand Identity
FÍT Awards 2016 Gold, Icelandic Lamb Logo
FÍT Awards 2015 Gold, Víking Mural
FÍT Awards, 2015 Silver, Jæja Illustration
Cannes Lions 2014 Short List, Norður Salt Packaging
FÍT Awards 2014 Gold, Lighthouse Village
FÍT Awards 2014 Gold, DesignMarch Tote Bags
FÍT Awards 2013 Gold, Hjaltalín, Enter 4 Cover Art
FÍT Awards 2013 Gold, Víking Classic Interactive
Reykjavík Grapevine Design Awards 2013 Product of the Year, Holster
FÍT Awards 2012 Gold, KEX Identity
Lúðurinn ÍMARK 2012 Gold, KEX Identity
FÍT Awards, 2012 Silver, Type & Web design for KEX
FÍT Awards, 2012 Silver, Sykur CD cover
FÍT Awards, 2012 Silver, Grillmarkaðurinn Logo design
FÍT Awards, 2012 Silver, Víking Classic Packaging
FÍT Awards, 2011 Silver, Eymundsson illustration