What constitutes music merchandise today? Sturla Aqua is a conceptual luxury lifestyle product in the form of a refillable glass water bottle made in collaboration with Sturla Atlas. Following the steady decline of album sales, musicians place more emphasis on merchandise, as fans want to own physical items connected to the music. Sturla Aqua is an attempt to create a consumer product that also represents the band's aesthetic and ideals. Photography by Kjartan Hreinsson. 3D with Gabriel Bachmann.