Multidisciplinary designer and art director from Reykjavík, Iceland, working between New York and Iceland. Currently leading design at JKR New York as well as independently collaborating with selected clients internationally.

Photo: Atli Thor

My main focus for the last years has been identity design in all shapes and sizes, working closely with clients strategising and crafting bold brand experiences. 

I have also applied myself to various other areas of design such as design and art direction for music, book covers and book design, illustration, packaging and product design.

In all cases my visual language tends to be expressive and playful, built on a foundation of understanding and solid insights.

I enjoy collaborating with people and businesses whose vision I can relate to, and like to work rationally to create lasting and meaningful expressions for them.

Currently Design Director at JKR New York.
Selected Clients & Collaborators:

2x4, 66°North, AB Inbev, Adobe, Apple, Arjowiggins Paper, Arte Creative, Atmos, Bella Union, BBH, Coca-Cola European Partners, Computer Arts, Design Forum Finland, Dreamville Records, Engine No. 1, Erased Tapes, H&M, Iceland Post, Ink Grade Estate, Little White Lies, Paper Collective, Saint Laurent, The National Museum of Iceland, The New Yorker, The Sunday Times, Víking Brewery, Weekday, Weiden+Kennedy.
Selected Publications:

Redesigning Logos. Sandu (2020)
360° Design Magazine n. 80 (2019)
HA Magazine – No.05 (2017)
Elephant Magazine – Elephant 25 (2015)
Neptún – Issue #03 (2015)
Novum – World Of Graphic Design (2014)
It's Nice That Annual 2013 (2013)
IdN v19n3 – IdN World (2012)
Computer Arts Collection – Illustration, Future (2012)
100% Unseen – 100% Zine, Mumbai (2012)
Scandinavian Graphic Design. Sandu (2012)
On the Cutting Edge. Design in Iceland. Gestalten (2011)
Alphabets. Black Dog Publishing (2010)
Computer Arts: 179. Future (September 2010)
Naïve. Gestalten (2009)
Design School Confidential. Rockport (2009)
Computer Arts: 164. Future (August 2009)
Étapes:166. Pyramid (March 2009)


Tolerance Poster, International Travelling Exhibit, 2020
Runes: The Icelandic Book of Fuþark, The Culture House, March 2018
Rúnamerki | Runemarks, National Museum of Iceland, March 2017
Sturla Aqua, Húrra Reykjavík, Reykjavík, March 2016
Greykjavík, Norr11 Showroom, Reykjavík, March 2016
The Infinite String Quartet, H71a, Reykjavík, March 2015
Absurd Signs, Nýló, Reykjavík, March 2015
The Most Beautiful Word, The Culture House, Reykjavík, March 2014
Børk Blankets, The Culture House, Reykjavík, March 2014
Teaser, Spark Design Space, March 2014
Hringrás, Kaffi Mokka, Reykjavík, March 2013
Icelandic Contemporary Design, Stamp exhibition, Hafnarhúsið, Reykjavík, March 2013
100% Unseen, Mumbai, May 2012
Sagenhaftes Island, Frankfurt, September 2011
Sýniletur, Design March, Reykjavík, March 2011
La Surprise, Paris, February 2010
Graduation Exhibition, LHÍ, Iceland, May 2008

Selected Interviews & Press

Brand New: National Museum of Iceland
AIGA Eye on Design: Runemarks
It’s Nice That: Runemarks
Iceland Design Centre: On Process
AIGA Eye on Design: Happy Hour
It’s Nice That: Greykjavík
It’a Nice That: Børk Quilts
It’s Nice That: New Work
It’s Nice That: Introducing
The Fox is Black
Awards & Acknowledgements:

ADC*E — Silver, Westfjords Healthcare Institution Logo Design
FÍT Awards 2022 — Gold, Westfjords Healthcare Institution Logo Design
Icelandic Design Award 2021 — Main Award, Hjaltalín Album Art
FÍT Awards 2021 — 2x Gold, Hjaltalín Album Art
D&AD 2019 – Shortlist, National Museum of Iceland, Brand Refresh
D&AD 2019 – Shortlist, National Museum of Iceland, Typography Integrated
The One Show 2019 – Merit Award, National Museum of Iceland Brand Identity
FÍT Awards 2019 – Grand Prix, National Museum of Iceland Brand Identity
FÍT Awards 2019 – Gold, National Museum of Iceland Brand Identity
FÍT Awards 2019 – Gold, National Museum of Iceland Posters
FÍT Awards 2019 – Gold, Útvarp 101 Logo Design
Lúðurinn ÍMARK 2019 – Gold, National Museum of Iceland Brand Identity
FÍT Awards 2018 – Gold, Aftur & Aftur Book Cover
FÍT Awards 2018 – Gold, Rúnamerki - Runemarks, Open Category
FÍT Awards 2017 – Gold, 66°North Environmental Design
FÍT Awards 2017 – Gold, Víking Craft Selection Packaging
Lúðurinn ÍMARK 2017 – Gold, Víking Craft Selection
ADC*E 2016 — Nomination, Icelandic Lamb Brand Identity
Epica Awards 2016 – Shortlist, 66°North, On Location
FÍT Awards 2016 – Gold, Infinite String Quartet Interactive Design
FÍT Awards 2016 – Gold, We Live Here Brand Identity
FÍT Awards 2016 – Gold, Icelandic Lamb Logo
FÍT Awards 2015 – Gold, Víking Mural
FÍT Awards, 2015 – Silver, Jæja Illustration
Cannes Lions 2014 – Short List, Norður Salt Packaging
FÍT Awards 2014 – Gold, Lighthouse Village
FÍT Awards 2014 – Gold, DesignMarch Tote Bags
FÍT Awards 2013 – Gold, Hjaltalín, Enter 4 Cover Art
FÍT Awards 2013 – Gold, Víking Classic
The Reykjavík Grapevine Design Awards 2013 – Product of the Year, Holster
FÍT Awards 2012 – Gold, KEX Identity
Lúðurinn ÍMARK 2012 – Gold, KEX Identity
FÍT Awards, 2012 – Silver, Type & Web design for KEX
FÍT Awards, 2012 – Silver, Sykur CD cover
FÍT Awards, 2012 – Silver, Grillmarkaðurinn Logo design
FÍT Awards, 2012 – Silver, Víking Classic Packaging
FÍT Awards, 2011 – Silver, Eymundsson illustration
 All work © Sigurður Oddsson 2023