Hello, my name is Sigurður Oddsson, Siggi Odds for short. I’m a multidisciplinary designer and art director from Reykjavík, Iceland, relocating to New York in spring 2019.

Photo: Saga Sig

My main focus for the last years has been identity design in all shapes and sizes, working closely with clients strategising and crafting bold brand experiences. 

I have also applied myself to various other areas of design such as design and art direction for music, book covers and book design, illustration, packaging and product design.

In all cases my visual language tends to be expressive and playful, built on a foundation of understanding and solid insights.

I enjoy collaborating with people and businesses whose vision I can relate to, and like to work rationally to create lasting and meaningful expressions for them.
Selected Clients:

66°North, Adobe, Arjowiggins Paper, Arte Creative, Be You, Bella Union, BBH, Coca-Cola European Partners, Computer Arts, Design Forum Finland, Erased Tapes, H&M, Hjaltalín, Iceland Airwaves, Iceland Design Center, Iceland Post, Kex Hostel, Little White Lies, Norr11, Paper Collective, Plain Vanilla Games, The National Museum of Iceland, The Reykjavík Grapevine, The Sunday Times, Víking Brewery.
Selected Publications:

HA Magazine – No.05 (2017)
Elephant Magazine – Elephant 25 (2015)
Neptún – Issue #03 (2015)
Novum – World Of Graphic Design (2014)
It's Nice That Annual 2013 (2013)
IdN v19n3 – IdN World (2012)
Computer Arts Collection – Illustration, Future (2012)
100% Unseen – 100% Zine, Mumbai (2012)
Scandinavian Graphic Design. Sandu (2012)
Alphabets. Black Dog Publishing (2010)
Computer Arts: 179. Future (September 2010)
Naïve. Gestalten (2009)
Design School Confidential. Rockport (2009)
Computer Arts: 164. Future (August 2009)
Étapes:166. Pyramid (March 2009)


Runes: The Icelandic Book of Fuþark, The Culture House, March 2018
Rúnamerki | Runemarks, National Museum of Iceland, March 2017
Sturla Aqua, Húrra Reykjavík, Reykjavík, March 2016
Greykjavík, Norr11 Showroom, Reykjavík, March 2016
The Infinite String Quartet, H71a, Reykjavík, March 2015
Absurd Signs, Nýló, Reykjavík, March 2015
The Most Beautiful Word, The Culture House, Reykjavík, March 2014
Børk Blankets, The Culture House, Reykjavík, March 2014
Teaser, Spark Design Space, March 2014
Hringrás, Kaffi Mokka, Reykjavík, March 2013
Icelandic Contemporary Design, Stamp exhibition, Hafnarhúsið, Reykjavík, March 2013
100% Unseen, Mumbai, May 2012
Sagenhaftes Island, Frankfurt, September 2011
Sýniletur, Design March, Reykjavík, March 2011
La Surprise, Paris, February 2010
Graduation Exhibition, LHÍ, Iceland, May 2008

Interviews & Press

Brand New: National Museum of Iceland
AIGA Eye on Design: Runemarks
It’s Nice That: Runemarks
Iceland Design Centre: On Process
AIGA Eye on Design: Happy Hour
It’s Nice That: Greykjavík
It’a Nice That: Børk Quilts
It’s Nice That: New Work
It’s Nice That: Introducing
The Fox is Black
Awards & Acknowledgements:

Lúðurinn ÍMARK 2019 – 1st Award, National Museum of Iceland Brand Identity
FÍT Awards 2018 – 1st Award, Aftur & Aftur Book Cover
FÍT Awards 2018 – 1st Award, Rúnamerki - Runemarks, Open Category
FÍT Awards 2017 – 1st Award, 66°North Environmental Design
FÍT Awards 2017 – 1st Award, Víking Craft Selection Packaging
Lúðurinn ÍMARK 2017 – 1st Award, Víking Craft Selection
ADC*E 2016 — Nomination, Icelandic Lamb Brand Identity
Epica Awards 2016 – Shortlist, 66°North, On Location
FÍT Awards 2016 – 1st Award, Infinite String Quartet Interactive Design
FÍT Awards 2016 – 1st Award, We Live Here Brand Identity
FÍT Awards 2016 – 1st Award, Icelandic Lamb Logo
FÍT Awards 2015 – 1st Award, Víking Mural
FÍT Awards, 2015 – Silver, Jæja Illustration
Cannes Lions 2014 – Short List, Norður Salt Packaging
FÍT Awards 2014 – 1st Award, Lighthouse Village
FÍT Awards 2014 – 1st Award, DesignMarch Tote Bags
FÍT Awards 2013 – 1st Award, Hjaltalín, Enter 4 Cover Art
FÍT Awards 2013 – 1st Award, Víking Classic
The Reykjavík Grapevine Design Awards 2013 – Product of the Year, Holster
FÍT Awards 2012 – 1st Award, KEX Identity
Lúðurinn ÍMARK 2012 – 1st Award, KEX Identity
FÍT Awards, 2012 – Silver, Type & Web design for KEX
FÍT Awards, 2012 – Silver, Sykur CD cover
FÍT Awards, 2012 – Silver, Grillmarkaðurinn Logo design
FÍT Awards, 2012 – Silver, Víking Classic Packaging
FÍT Awards, 2011 – Silver, Eymundsson illustration
Lúðurinn ÍMARK 2009 – Acknowledgement, Iceland Airwaves illustrations

 All work ©️ Sigurður Oddsson 2019