New logo and design system for Samfylkingin, the Social Democratic Alliance of Iceland. Currently the largest political party in Iceland, the new identity realigns them with their sister parties in the Nordic countries who all employ the rose as their mark. The red color symbolizes the struggle against material poverty while the rose represents the fight against spiritual poverty. 3D with Sigurður Ýmir.

Tags: Identity

 All work © Sigurður Oddsson 2023