Rúnamerki | Runemarks
In this project a certain alternate real­ity or a parallel universe is presented, which imagines how Iceland’s most well-known and loved brandmarks would look if we had never taken up the Roman alphabet and only used Futhark runes as we did be­fore Christianity was established in Iceland. By looking at runes through word­marks we know and love, we can learn to decipher them and honor this piece of cultural history which has mostly disappeared in our modern culture.

Tags: Type, Illustration

 All work © Sigurður Oddsson 2023