66°North
Art direction and design for Iceland's largest clothing company 66°North. This winter campaign was a culmination of brand identity work done including creating a custom typeface with Or Type and creating impactful images expressing the harsh conditions Icelanders must endure in work and play. Photography by Magnús Unnar.
![](https://freight.cargo.site/t/original/i/75a0aedbba771a5e20fb2ac4cc400ca50c46a90f1575dc867dc9aedf45b7298e/66_AW2016_Crew_Ads_3000.jpg)
![](https://freight.cargo.site/t/original/i/9d7eb5d5fab8ea26108bb38f6b9e2b3ede58f92fc39c4551681c9e58a29b15b3/66_AW2016_Crew_Ads_30002.jpg)
![](https://freight.cargo.site/t/original/i/395fbac459086840552e3609f8bf4eaafdc8b98dc8409349b12484e870a67d9d/66_AW2016_Crew_Ads_30003.jpg)
![](https://freight.cargo.site/t/original/i/4d126e77f7e7c01841326908e15f7a2f20686be9e5bfd80dd5fbf15dd79a5e92/OnLocation_3000.jpg)
![](https://freight.cargo.site/t/original/i/845900da1da1a4e97b2f58a2ce86db609e63544676d0124656cea6c775a22feb/OnLocation_30002.jpg)
![](https://freight.cargo.site/t/original/i/e550706ee791e13c3beafa5a77c889e769b7f9b4abde157762199804f3711589/Ultramarine.png)
![](https://freight.cargo.site/t/original/i/5c5b5c52e57e5ab8741f9a34d65cdc59c5c46f63e266f2633826c18034648bf1/Ultramarine2.png)
![](https://freight.cargo.site/t/original/i/b15a69a767d9ee23b6abfa87be963280d9282479a23402380b0987ad3d3a1fc6/Ultramarine3.png)
![](https://freight.cargo.site/t/original/i/f244cd413991a870c56c176e20c7c84e454797a4d4e021a78e92ce1108aa07a3/OnLocation_30003.jpg)
![](https://freight.cargo.site/t/original/i/a06ac0960f6aaf451bebdc6ba00f98d38c03cac0e85e0cfd6f7f1fce021176c6/OnLocation_30004.jpg)