Sturla Atlas - 101 Nights
When presented with the title for Sturla Atlas' fourth release, 101 Nights, the idea to create a fragrance with the same name came naturally. The cover of the mixtape became an advertisement of a product that was created in a limited amount and presented at DesignMarch in Reykjavík. The concept was taken another step too far by creating marketing materials for the album with cliché advertisements for the fragrance. Made with and photographed by Kjartan Hreinsson, 3D with Gabríel Bachmann.